Who is Behind Richmond Water?
Richmond Water is a fully-operational in-house brand of Richmond brand and digital agency, Xponent21.
The team pursues courageous creativity and has set out to ideate products, websites, and brands that can be created and promoted within the four (virtual) walls of the company.
Richmond Water is a project that is well aligned with the Xponent21's America's Healthiest City initiative to make Richmond region the healthiest in America in 10 years.
It takes 450 years for a plastic bottle to break down. Around 95% of all plastic produced ends up in the landfill. When plastic breaks down, it ends up in the air, the water and our bodies.
We can put a stop to that.
Will Melton came up with the broad concept for Richmond Water in December of 2022. The idea was born out of frustration for how many plastic bottles he saw laying around the streets of Richmond and for the simple fact that water sold in plastic bottles is overpriced and perpetuates unsustainable behavior.